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COMMUNICATIONS

VISUAL STORYTELLING

Learn how to tell powerful visual stories to captivate your audience
INSTRUCTOR LED
FACE TO FACE OR ONLINE

MODULES

HOURS
LEARNING METRICS
ASSESSED & GRADED

WHO SHOULD TAKE THIS WORKSHOP?

Visual Storytelling is fast becoming a must-have competence for anyone who needs to persuade through the use of visuals. This workshop will provide multiple examples of different types of visual and how to use them. Find out the theory that underpins effective visualization.
visualise process flows
visualise data in a simple way
select the right images for your presentation

LEARNING POINTS

  • Describe what a visual story is
  • Identify what makes a visual story effective
  • Avoid map shock and cognitive overload
  • Use links and nodes in processes
  • Use visuals to explain process flows and customer journeys
  • Tell stories about data
  • Select the right charts to describe data
  • Use impactful infographics
  • Select images for abstract concepts in presentations
  • Apply the principles of visual perception
  • See images from multiple perspectives

METHODOLOGY

Training with Mango maximises action and interaction, blending individual and group exercises. Participants master key concepts through role plays, games, quizzes, case studies, discussions and reflective sessions

STRUCTURE

1.    A Visual Story
Explore what a visual story is by looking at classic examples from the business world. Learn how we see with our brain and the way that visuals are processed. Find out how even something as objective as data ,can be turned into a visual story.

2.    Process Stories
Examine how processes can be best visualized. Explore the idea of nodes and linkers and learn from experts the optimum amount of information to find the sweet spot between over-simplification and cognitive overload. Leverage customer journey maps and service blueprints to identify opportunities and threats.

3.    Charts
Discover how to choose the right visual to tell your story. Learn how you can simplify complex charts by removing chart junk and how to focus the audience’s attention. Find out the right amount of context that you need to support your message.

4.    Conceptualization
Learn how to visualize abstract and conceptual ideas. Find out how you can choose the right image based on culture, gender and audience expectations.

5.    Design IQ
Explore how you can increase your design IQ by learning some of the principles of effective design and visual perception. Find out how you can leverage contrast, enclosure, connectedness, proximity, similarity and animation.

Talk to us about your training.

Contact details

GET IN TOUCH

Address
MANGO TRAINING SDN BHD
E-13-13-A PLAZA MONT KIARA
2 JALAN KIARA
50480 KUALA LUMPUR, MALAYSIA
Phone
+60 (0)3 6419 1828
E-mail
info@mangotraining.com
Hours of operation
Monday - Friday 9.00 - 19.00