ASSESSED & GRADED
WHO SHOULD TAKE THIS WORKSHOP?
This workshop is designed for anyone who wants to understand how to persuade others. It will explore the psychology which underpins persuasion as well as provide practical tips on how to convince and influence others.
- Explain how persuasion works and how decisions are made
- Explain the role of the old brain in persuasion
- Build rapport with their audience by using mirroring and matching
- Discover how they can find common ground
- List ways they can build trust
- Learn how they can use different types of power to persuade
- Use messaging and framing techniques
- Leverage impactful language
- Identify their persuasion style
- Develop a strategic approach to persuasion
- Exploit a multitude of persuasion tips and approaches
Training with Mango maximises action and interaction, blending individual and group exercises. Participants master key concepts through role plays, games, quizzes, case studies, discussions and reflective sessions
The workshop begins with the basics: how our brain works, how we make decisions, and what motivates us. Using Simon Sinek’s Golden Circle and the Old Brain as starting points, we examine the reason why certain methods of persuasion work and others do not.
2. Rapport and Trust
Explores how you can build rapport with your audience by identifying their predominant communication style and harnessing the power of mirroring and matching. Discover the different criteria for trust and how you can leverage credibility. Find out how to use tactical empathy.
Learn to use communication framing and messaging techniques. Find out how you can use impactful and emotive language and the chemistry of storytelling. Learn how to appeal to your audience’s emotions even with data. Practice using the Power Position and Value Wedge as a method of organizing arguments and presenting the best ones first.
Discover your persuasion style and how to adjust it based on your audience. Explore how to build influence through your network and use the power of reciprocity.
5. Channels of Persuasion
Discover the six channels of persuasion: interests, authority, politics, rationality, and relationships. Learn many practical tips and takeaways that you can use straight after the training.
Talk to us about your training.
GET IN TOUCH
E-13-13-A PLAZA MONT KIARA
2 JALAN KIARA
50480 KUALA LUMPUR, MALAYSIA