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BUSINESS WRITING

COMPELLING CONTENT & COPY

Write captivating internal and external content
INSTRUCTOR LED
FACE TO FACE OR ONLINE

MODULES

HOURS
LEARNING METRICS
ASSESSED & GRADED

WHO SHOULD TAKE THIS WORKSHOP?

Compelling Content and Copy is designed for anyone who needs to write internal or external content. The workshop will give participants a chance to produce their own samples as well as look at industry best practice examples. 
find your written voice
write choppy, compelling content
be consistent with your tone and style

LEARNING POINTS

  • Develop a consistent written voice
  • Plan effectively before they start writing
  • Fit content around space and page design
  • Empathize with their reader
  • Structure their content effectively with headings and subheadings
  • Simplify complex language and ideas
  • Develop a comprehensive personal style guide
  • Use a consistent written voice
  • Be creative with grammar rules and conventions
  • Ensure professionalism with language accuracy
  • Find out how to finetune and review effectively

METHODOLOGY

Training with Mango maximises action and interaction, blending individual and group exercises. Participants master key concepts through role plays, games, quizzes, case studies, discussions and reflective sessions

STRUCTURE

1.    Finding Your Voice
Learn how you can develop your own voice or the voice of your team, department or organization. Discover the purpose of that voice and how you expect it to connect to its audience.

2.    Planning
Start with the end in mind. Learn to consider what you want from the outcome of the piece that you are writing. Explore how to make the content relevant and empathize with your audience’s emotional state before writing. Learn how you can fit content into the right amount of space.

3.    Structure
Discover how to order content in the most engaging way. Learn how to decide on what to highlight and how to use attention grabbing headings and subheadings. Explore how you can break up complexity and long sentences.

4.    Tone and Style
Align tone and style with your brand. Decide which voice to use and the level of formality to write in. Build your own style guide and develop a consistent voice. Learn to avoid repetition and padding. Eliminate complex jargon and learn when it’s appropriate to add humour. Discover when you can be creative with grammar rules and conventions.

5.    Language & Professionalism
Ensure the professionalism of your content by leveraging editing devices and proof reading. Check for tone, style, spelling, grammar, punctuation, ambiguity, cohesion and sensitivity. Learn how to read with your audience’s voice.

Talk to us about your training.

Contact details

GET IN TOUCH

Address
MANGO TRAINING SDN BHD
E-13-13-A PLAZA MONT KIARA
2 JALAN KIARA
50480 KUALA LUMPUR, MALAYSIA
Phone
+60 (0)3 6419 1828
E-mail
info@mangotraining.com
Hours of operation
Monday - Friday 9.00 - 19.00